About
We build for anyone with a device and a connection.
Not a segment, not a demographic — anyone.
We look for small problems: the ones too minor for a big company to bother with, and too common to leave alone. Then we solve them properly, and try to make them a pleasure to use.
What we're working towards
That humanity is one.
It's why we don't have a target market. If you have a device and a connection, you are who we build for — we have never found a good reason to narrow that down.
That knowledge should reach everyone.
It's deliberately most of what we make — and reaching everyone is the harder half. Not just putting things where people can find them, but making them understandable once they're there, and getting past cost, language, jargon, and the assumption that you already know something.
That peace is worth working towards.
It sounds large for a small software company. In practice it is small and specific — we're careful about what we put into the world, and about who we build it for.
Two things to say about those aims
They describe the company, not each product
A Tulkutech product might bring people together and have nothing to do with knowledge, and be exactly right.
Every aim carries its consequence
A claim with nothing attached is decoration. So each one above is followed by what it costs us.
A floor, which every product clears
Don't exclude, deceive, gatekeep, price people out, or ship something a person cannot use. There are no exceptions to this half.
A direction, carried across the portfolio
Actively help people understand; actively bring people together. No single product has to travel them all.
The commitments that follow from this are published, dated, and only tighten.
Read the commitments